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Notes from a studio that refuses to redraw the logo.

Fewer posts, written to be cited. If a topic is only a keyword variant of a guide, it does not get its own URL.

• The last frame has to be the real logo

  Anyone can make a logo move. The test is whether you can pause at the end and still have the artwork legal, sales, and the client already signed off. That still is the product.

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• MP4, GIF, or transparent WebM — pick the file for the room

  The motion should be the same plate. The container changes because the room changes. A case study, a Slack thread, and a reel do not play the same file well.

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